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The right surroundings are decisive for the success of your banners!

Display advertising remains an important component in the marketing mix. Its  importance is equal to the importance of print and social media. A banner’s relevance to its thematic environment is an essential factor. Studies around the globe prove that when banners are relevant to the article that the user is reading, then the reader’s acceptance and interest are strongly and positively influenced, and the advertised product is more lastingly retained in the reader’s memory and mindset. At  Soundandrecording.de, you have the opportunity to present your products in thematically relevant, search-engine-optimized surroundings. You can even combine your banners with matching keywords so the banners appear only if the keyword is present in the URL or in the text.

Ad formats


Desktop 980 x 250 Pixel
Mobile 320 x 100 Pixel

CPM: 30€


Content Ad (Medium Rectangle)

300 x 250 Pixel

CPM: 24 €

Your ad in the "Look & Feel" of Sound & Recording

An advertorial combines your personal advertising message with the familiar appearance of Sound & Recording. An advertorial is highly believable and it strongly attracts attention because it’s embedded in a first-class journalistic environment and its layout has a structure that’s already familiar to the reader.

Alongside the presentation of product highlights, market launches, or advertising campaigns with thematic relevance, comprehensive integration of contents, diverse special formats and innovative stagings is also possible both in print and on our digital platforms.

By request, we’ll be glad to create an individualized advertorial that perfectly fits the journalistic surroundings and offers unique added value for the user.

Data delivery, advertising material

All banner formats up to max. 100 KB.
Data formats: JPEG, GIF, HTML 5, Flash (in case of Flash please provide default GIF).
Delivery no later than 5 days before the campaign is first activated.
Combined prizes for the entire community (Gitarre & Bass, Sound & Recording, Sticks, Keyboards and Musikmachen.de) on request.